&THEN Email Marketing Campaign

In 2015, the Direct Marketing Association's annual event was reimagined as &THEN. With this rebrand came a large-scale marketing campaign targeting past event attendees as well as new potential attendees. Along with direct mail, web banners, print ads, and social media, I helped produce over 60+ emails as part of the broad marketing campaign developed by 360 Live Media

Agency: 360 Live Media
AD: Amira El-Gawly + Bemnet Yemesgen